The Al Wasl Trading Group was incorporated in 1983, founder and chairman Mr.Mohamed M.AL Hameli with the objective to become independent, dependable entity in Abu Dhabi, Dubai and the entire U.A.E. Since two decades the company has achieved varied portfolio in the market.
- Ceramic: having a large showroom and warehouse for ceramic tiles and sanitary ware, we are the agent of Azhar Ceramics of Spain, Lecico from Lebanon and Saudi Ceramic from Saudi Arabia.
- Crystal Gift: We are the sole agent for Asfour Crystal (30Pbo) from Egypt for U.A.E and distributing crystal gift items and ladies accessories (an Italian design- Cernarini and Chartage Brand) all over in UAE and other GCC countries as well.
- Crystal City: having a large showroom and warehouse, selling chandelier, wall mounting and lighting accessories. Our main suppliers are Asfour Crystal from Egypt, 3Brothers from Egypt, TRS and Massmi from Spain.
- Tender: dealing with U.A.E government institution such as Defense, Police Dept and Ministry of Interior, Abu Dhabi Distribution Company, ADNOC etc. Our main suppliers are, Wood Harris (UK), Wood Way Eng (UK), Versalift (U.S.A.) Mainly dealing with Military Uniforms and accessories, Emergency Sirens and Lighting, and Aerial Platforms
The Company has its own warehouse in Abu-Dhabi and Dubai with the capacity of 10,000 sq meters each. With all the modern infrastructures such as shelves, fork-lifts & computerized inventory system.
The Company has got the staff of 50 plus employees in various divisions.
Since then Al Wasl Trading Group has market equity in U.A.E. & the G.C.C. It has grown gradually and firmly in specialized domain of operation, catering the wide range of agency products required by the local & G.C.C. market.
It has achieved a wide respectable reputation as a supplier /business partner for this region.
Marketing and distribution Strategy
Having a strong dealer and distribution network. Strong brand presence in the U.A.E. market, Premium brand image, Re-launch advertising strategy to promote product awareness Build brand equity.